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Business of Art

5 articles

The Insurance Brochure That Rewired My Whole Career

The Insurance Brochure That Rewired My Whole Career

I almost deleted the email about a regional insurance company's rebrand. Instead, I said yes to the most 'boring' project of my life — and it quietly became the job that fixed my rates, my confidence, and my direction. Here's how I evaluate dull opportunities now.

Nobody Scrolls Past Story: Rethinking What a Portfolio Even Is

Nobody Scrolls Past Story: Rethinking What a Portfolio Even Is

The classic work grid is quietly losing to something messier and more human: the story of how the work got made. Here's what five creatives' sites reveal about what actually turns a visitor into a client — plus a checklist to restructure your own.